MASTERCLASS
BRAND
identity
Let's get this show on the road shall we? Scroll down to access your free downloads and then view the videos lessons below!
You've successfully enrolled in the free Brand Identity Masterclass.
LET'S GET STARTED
finalize your design strategy to create visual elements which are in line with your new brand identity.
research your top local and national competitors so you can find your unique niche in the market.
curate your ideal client avatar so that you can effectively target them in your marketing.
identify your core values and finalize your positioning statement.
Remember that branding packet I promised you? Well here it is! Inside this packet you'll find the exact same questionnaire I use with all of my branding clients. Download and print so that you can:
First, let's take care of the downloads.
here's how it works
You will only experience the full value of this experience if you complete the modules in order and set aside some time to work on your workbook undistracted from your normal routine.
You might also realize that this is too much to undertake on your own, and that's why we're here! Once you complete your workbook, you can book our design services and let our team of graphic designers curate the perfect visual elements for your brand.
You're about to complete 4 modules. Some quick tips...
NOW FOR THE FUN PART
You will only experience the full value of this experience if you complete the modules in order and set aside some time to work on your workbook undistracted from your normal routine.
You might also realize that this is too much to undertake on your own, and that's why we're here! Once you complete your workbook, you can book our design services and let our team of graphic designers curate the perfect visual elements for your brand.
You're about to complete 4 modules. Some quick tips...
NOW FOR THE FUN PART
now that you understand what a brand is, let's focus on each of those foundational elements
your
brand
positioning
statement
ideal
client
core values
core values
positioning statement
ideal client
A brand goes well beyond a logo and font choices. Those visual elements are simply a visual representation of three fundamental things:
Before we go any further, what is a brand?
your brand defined
Module 1: Core Values & Positioning Statement
Before we dive into your ideal client, competitors, and design elements, the crucial first step of developing your brand identity is to identify what your brand stands for. Use these values as a filter in your hiring process, services selection, and developing your SOPs.
Let''s get to it.
Module 2: Identifying Your Ideal Client or Customer
Have you ever walked into a shop or restaurant and thought, wow...this place looks like it was designed specifically for me! Well, in a sense, it was. If you're trying to appeal to everyone then you will be appealing to no one. Let's correct that by identifying your ideal customer now.
Who do you exist to serve?
Module 3: Competitive Analysis
Marketing is the game of shouting, "I'm the best!" the loudest -- and the loudest businesses usually have the biggest budgets. Branding, on the other hand, allows you to carve out a unique niche for yourself in the industry and simply state, "I'm the right fit for your needs."
Work smarter - not harder.
Module 4: Creative Direction
Congrats! You've officially completed the pillar sections of your brand identity. Now it's time to create visual elements which will effectively capture your branding elements and brand messaging. How do you do this? I'll show you how.
Let's capture your vision.
You're ready to see what ADPress can actually do.
You understand the value that a rebrand can afford your business.
You want your brand identity to be clearly communicated to your ideal customer.
You now understand the immense amount of work that goes into developing an effective brand.
Are you ready to hire a branding strategist?
“One of the absolute best investments.”
Hiring Amanda will be one of the absolute best investments you make for your sanity and for the future of your business.
KATIE, SKINCARE SPECIALIST
“Her skills helped us improve our SEO standing and strategies.”
ADP has been a reliable and consistent resource for our SEO needs. Whether consulting or for-hire contract work, her knowledge and skills have helped us to improve our SEO standing and strategies at The Perfect Workout. I can confidently recommend her for your business as well.
dewey, marketing director
jason, painter
sheena, filmmaker & director
DESIGNER-WORTHY LOGOS WHICH WILL SERVE YOU AND YOUR BUSINESS FOR YEARS TO COME!
COMPETITIVE ANALYSIS (OUR PROPRIETARY PROCESS) SO YOU CAN IDENTIFY YOUR UNIQUE NICHE IN THE MARKET.
BEST VALUE
ALL OF THE VALUE OF THE BRAND IDENTITY PACKET REFLECTED IN A STUNNING NEW WEBSITE.
FULLY-CUSTOM SALES COPY WHICH MIMICS YOUR BRAND VOICE AND DRIVES CUSTOMERS TO TAKE ACTION.
Remember that branding packet I promised you? Well here it is! Inside this packet you'll find the exact same questionnaire I use with all of my branding clients. Download and print so that you can:
Remember that branding packet I promised you? Well here it is! Inside this packet you'll find the exact same questionnaire I use with all of my branding clients. Download and print so that you can:
$ 7,000 ($1.5 K SAVINGS)
BRAND & WEBSITE
PACKAGE
A 5-PAGE FULLY-CUSTOM WEBSITE WHICH REFLECTS YOUR NEW BRANDING ($5,000 VALUE)
$ 3,500
BRAND IDENTITY
COMPLETE BRAND IDENTITY INCLUDING CORE VALUES, POSITIONING STATEMENT, AND CLIENT AVATAR.
