LET'S GET STARTED
You've successfully enrolled in the free Brand Identity Masterclass.
Let's get this show on the road shall we? Scroll down to access your free downloads and then view the videos lessons below!
BRAND
identity
MASTERCLASS
here's how it works
First, let's take care of the downloads.
Remember that branding packet I promised you? Well here it is! Inside this packet you'll find the exact same questionnaire I use with all of my branding clients. Download and print so that you can:
identify your core values and finalize your positioning statement.
curate your ideal client avatar so that you can effectively target them in your marketing.
research your top local and national competitors so you can find your unique niche in the market.
finalize your design strategy to create visual elements which are in line with your new brand identity.
NOW FOR THE FUN PART
You're about to complete 4 modules. Some quick tips...
You will only experience the full value of this experience if you complete the modules in order and set aside some time to work on your workbook undistracted from your normal routine.
You might also realize that this is too much to undertake on your own, and that's why we're here! Once you complete your workbook, you can book our design services and let our team of graphic designers curate the perfect visual elements for your brand.
NOW FOR THE FUN PART
You're about to complete 4 modules. Some quick tips...
You will only experience the full value of this experience if you complete the modules in order and set aside some time to work on your workbook undistracted from your normal routine.
You might also realize that this is too much to undertake on your own, and that's why we're here! Once you complete your workbook, you can book our design services and let our team of graphic designers curate the perfect visual elements for your brand.
your brand defined
Before we go any further, what is a brand?
A brand goes well beyond a logo and font choices. Those visual elements are simply a visual representation of three fundamental things:
core values
positioning statement
ideal client
core values
ideal
client
positioning
statement
your
brand
now that you understand what a brand is, let's focus on each of those foundational elements
Let''s get to it.
Before we dive into your ideal client, competitors, and design elements, the crucial first step of developing your brand identity is to identify what your brand stands for. Use these values as a filter in your hiring process, services selection, and developing your SOPs.
Module 1: Core Values & Positioning Statement
Who do you exist to serve?
Have you ever walked into a shop or restaurant and thought, wow...this place looks like it was designed specifically for me! Well, in a sense, it was. If you're trying to appeal to everyone then you will be appealing to no one. Let's correct that by identifying your ideal customer now.
Module 2: Identifying Your Ideal Client or Customer
Work smarter - not harder.
Marketing is the game of shouting, "I'm the best!" the loudest -- and the loudest businesses usually have the biggest budgets. Branding, on the other hand, allows you to carve out a unique niche for yourself in the industry and simply state, "I'm the right fit for your needs."
Module 3: Competitive Analysis
Let's capture your vision.
Congrats! You've officially completed the pillar sections of your brand identity. Now it's time to create visual elements which will effectively capture your branding elements and brand messaging. How do you do this? I'll show you how.
Module 4: Creative Direction
Are you ready to hire a branding strategist?
You now understand the immense amount of work that goes into developing an effective brand.
You want your brand identity to be clearly communicated to your ideal customer.
You understand the value that a rebrand can afford your business.
You're ready to see what ADPress can actually do.
dewey, marketing director
ADP has been a reliable and consistent resource for our SEO needs. Whether consulting or for-hire contract work, her knowledge and skills have helped us to improve our SEO standing and strategies at The Perfect Workout. I can confidently recommend her for your business as well.
“Her skills helped us improve our SEO standing and strategies.”
KATIE, SKINCARE SPECIALIST
Hiring Amanda will be one of the absolute best investments you make for your sanity and for the future of your business.
“One of the absolute best investments.”
sheena, filmmaker & director
It's one thing to get the. contract, it's another to have someone there with you going through challenges and will stop everything to pray! I am excited about working with Amanda Doherty Press over the years.
"I have the best marketing partner on the planet."
jason, painter
I was screwed over by a few different companies on my website. I gave Amanda a try and she went way above and beyond what I expected! I own a painting business and have never seen customers from my website until she rebuilt it. Now I'm getting 3+ phone calls a week!
"I would leave a 10-star review if possible."
Our Branding Packages
COMPLETE BRAND IDENTITY INCLUDING CORE VALUES, POSITIONING STATEMENT, AND CLIENT AVATAR.
BRAND IDENTITY
$ 3,500
A 5-PAGE FULLY-CUSTOM WEBSITE WHICH REFLECTS YOUR NEW BRANDING ($5,000 VALUE)
BRAND & WEBSITE
PACKAGE
$ 7,000 ($1.5 K SAVINGS)
Remember that branding packet I promised you? Well here it is! Inside this packet you'll find the exact same questionnaire I use with all of my branding clients. Download and print so that you can:
Remember that branding packet I promised you? Well here it is! Inside this packet you'll find the exact same questionnaire I use with all of my branding clients. Download and print so that you can:
FULLY-CUSTOM SALES COPY WHICH MIMICS YOUR BRAND VOICE AND DRIVES CUSTOMERS TO TAKE ACTION.
ALL OF THE VALUE OF THE BRAND IDENTITY PACKET REFLECTED IN A STUNNING NEW WEBSITE.
BEST VALUE
COMPETITIVE ANALYSIS (OUR PROPRIETARY PROCESS) SO YOU CAN IDENTIFY YOUR UNIQUE NICHE IN THE MARKET.
DESIGNER-WORTHY LOGOS WHICH WILL SERVE YOU AND YOUR BUSINESS FOR YEARS TO COME!
