Driven with a side of stubborn.
Three years ago, I launched a business and grew it exclusively through high-quality products and services, a holistic and authentic brand, and an outstanding customer experience workflow.
Notice what I didn't include in that list?
1) A marketing agency
2) Paid advertisement
Instead, I relied on the unique giftings I had as an experienced copywriter, designer, and - quite honestly - friend.
Today, I'm one of only 18% of female founders who successfully launched a 6-figure business - and that's without spending a single dollar on paid ads or social media marketing.
Turns out many of you are in a similar boat and want to share a new product or service with the world but don't want to release control to someone who doesn't understand the value of your unique voice and insights.
I know this because new businesses keep calling to ask for guidance on how to grow organically rather than throw thousands of dollars they don't have into paid advertising.
These businesses aren't asking for a one-step, blanket marketing strategy -- they're asking for a coach.
I have become that coach for a variety of amazing local businesses here in Fort Collins who decided to invest in and empower themselves to make the best marketing decisions possible for their own UNIQUE brands.
I'm ready to help you learn best practices to market and share your story too.
What I wanted was a guide to help me identify and maintain my own unique voice, story, and strategy.
I refused to buy into the narrative that the only way to grow a business was to hand the keys of my kingdom over to a marketing agency who would make me sound more salesy than I was and less authentic than my customers deserved.
The power of a good story, trusting your gut, and the need for strong community in the world of small business.
Generic copy, making bold, empty promises, a passionless website, and "taking over" someone else's vision.
Binging True Crime podcasts, walking the river with my dog, building LEGOs with my son, or writing content for my amazing clients.
Jonathan is a UX/UI designer, lifelong musician, and all-around great guy. So much of what this champ does is behind the scenes, but we're thrilled to have him!
Amanda started this ADP without a clue it would scale to a 6-figure business in just a single year. She's got a solid business mind but values gut instincts over business knowledge any day of the week.
The girliest drink on the menu — especially with a gal pal on a low-key night out.
my happy place!
Fishing! It's one of the few things that slows my hands and my mind.
Trader Joes flowers. I can't keep plants alive to save my life so I just treat myself to a fresh bouquet each week and it makes me SO happy!
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
my guilty pleasure
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.
Where I stand on the super important stuff... Agree / disagree?
There is nothing I enjoy more than sitting down with a fellow business owner and learning the story behind her brand.
I'd love to treat you to a latte, beer, or cup of tea and chat about your plans to launch or scale your business! Let me know your fix and I'll make it happen!