If you're thinking logos and font colors, then you're only just scratching the surface of the value that comes with your investment in a full brand identity.
Unlike other brand designers who simply throw together a quick logo design that looks like hundreds of others' and call it a day, ADP takes the time to research local and national competitors to see what the current landscape looks like. Then we help you decide what sort of ideal client we should appeal to so you can charge the prices you need to to grow or scale your business.
Only once these steps are complete do we even begin to draft up the initial sketches of your design elements. This is why ADP has become a national leader in brand design - our brands work!
Brand Identity?
What is a
If you want to increase your prices, you need a brand which will attract higher-paying clients.
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Here are 4 common signs it's time to invest:
How do I know if I need a rebrand?
How do I know if I need a rebrand?
That feeling or experience you offer which no other competitor can, is your brand.
My great revelation of branding hit me while I was sitting in gourmet grille eating a cheeseburger which cost four times what the burger joint across the street would have charged me.
And as I sat there considering what drove me to select that restaurant over the other, I realized it had very little to do with the quality of the burger.
In fact, it had everything to do with the luxurious experience that came from eating at that restaurant.
I've been there...
Think beyond the simple logo you might find with a graphic designer and invest in a designer-worthy brand curated by a brand strategist.
a comprehensive brand identity
introducing...
Every illustration from the primary logo to the variety of alternate logos and custom icons are curated with only your brand in mind. We don't use mindless logo generators or free-market design elements which others can freely use.
One-of-a-Kind Logos and Brand Illustrations
First
Jeff Bezos said it best.
"Your brand is what people say about you when you're not in the room."
What does your brand stand for? What values do you want to communicate to your customers?
Positioning Statement & Core Values
Next
Why does it matter that you specifically target an extremely narrow demographic?
Because if you market to everybody then you will sell to nobody.
Your clients value a personalized experience. We'll help you design a brand around your ideal clients so you can attract the right customers and charge what you're worth.
Ideal Client Avatar
Also
You can't stand out from your competitors if you don't know who those competitors are and what marketing strategies they're using.
We perform an extensive brand and SEO audit on your top 3 local and top 3 national competitors, and then allow this information to inform your new brand.
Competitive Research & Industry Analysis
Finally
HERE'S WHAT YOUR INVESTMENT INCLUDES:
A satellite view of your competitors so you can make informed decisions and target your ideal client.
One design concept with two rounds of revisions to ensure everything looks exactly as intended.
Fully-custom logo and brand illustrations where every line has a specific goal and purpose.
A brand identity and style guide which effectively communicates who you are and what you stand for.
How Does This Sound?
Sit back and relax while ADP curates a strategic brand identity and design elements to elevate your business to the next level.
step four
You'll receive a custom contract, invoice, and Client Welcome Packet upon receipt of your first deposit so you'll know what to expect throughout the process.
step three
We'll meet to discuss the goals for your brand and any questions you might have about working with ADP.
step two
Fill out a quick form to gain access to my appointment calendar. Once submitted, I'll send you a questionnaire to fill out while I get you in the books.
step one
our PROCESS
*Joining the class will subscribe you to our email list. You may unsubscribe at any time, though doing so means we cannot contact you regarding this event. Add the rest of your disclaimer here.
Ready?
Masterclass
free BRAND IDENTITY
OR YOU COULD BE REAPING THE BENEFITS OF THE DECISION YOU MADE TODAY.
A year from now, you could be sitting in the exact position you find yourself in today
- A Full Brand Identity
- Up to 5 fully optimized page designs ($5k value)
- Blog setup and organization
- Standard On-Page Optimization
- Competitive Research
- Sync to Google My Business account
- Optimize and geotag photos
- Update URL & page titles to include keyword
- Wire frame and mockup approval prior to build Original copy for all pages
- Sync site with Google Search Console & Analytics Sitemap Submission
$1.5k in savings
$7,000
3-4
payments
COMBINED BRANDING & WEBSITE PACKAGE
- Positioning Statement
- Core Value Analysis
- Competitive Research
- Industry Analysis
- Full logo suite
- Style guide
- Ideal Client Avatar
most popular
$3,500
2-3
payments
brand identity package
One of the first questions we receive from new branding clients is whether we offer web design services as well. The answer is yes! And if you're considering a new website as well, the following packages offer $1.5K in savings.
Popular Packages
A beautiful new logo suite complete with a detailed explanation of every single design element.
A style guide to communicate the new creative direction to your team to provide consistency across various marketing platforms.
Positioning statement and core values to act as a filter for future decisions you need to make as a business owner.
Clarity and direction over who your ideal client is and what pain points you are uniquely equipped to help them solve.
1-2 MONTHS FROM NOW, YOU COULD HAVE:
You're in the right place.
Without a strategic website, your customers will never engage with you. Without SEO, Google will never direct customers TO your website. Without solid sales copy, you'll have an increase in visitors that never convert into paying clients.
Investing in a website that looks flashy and cool WITHOUT solid copy, SEO optimization, or a clear customer journey is 100% a waste of money.
Invest in a website build on the foundation of a holistic marketing strategy instead. Trust me, your customers will thank you for it.
What sets us apart is that we prioritize functionality just as much as design.
— ME, YESTERDAY
"This is your day. This is the time to go after it all.
Every design is original from myself or another member of the ADP team. This helps us to ensure the quality and consistency of messaging between the brand identity and the final product.
Do you outsource the graphic design or complete in house?
The designs can be used to your heart's content for any and all merchandise you need to promote your business.
If you would like for us to design this merch for you, this is an a la carte service which we can discuss further during your discovery call.
Does this price include designs for merch?
We'll include whatever you need. Generally we include PNG, EPS files, and SVG files in every brand color variation which should suffice the needs of most of your online and printing needs, but keep us posted if you need something specific!
What file formats are included with the final logos?
Generally you can expect a turnaround of 4-6 weeks. This is largely determined by the pace in which your questionnaires are submitted so we do include a little wiggle room in there so that you can take your time and our team won't feel the need to rush through the design process.
What is the expected timeline of this service?
Answered
your QUESTIONS
My team and I place your goals and vision above all else. This means that while we may share best practices with you to improve the effectiveness of your branding, you're ultimately in control of your brand and we will do what we can to make sure your vision truly sings.
No one understands your vision, products, and services more than you do. YOU are the secret sauce to this brand, and it's our job to make sure your customers can get a clear understanding of what you're all about.
OUR ONLY AGENDA IS YOUR AGENDA
remember, you're in charge
