Let me tell you about Colorado business owners. We are PROUD of where we live! But if you have ever experienced what it looks like to live in Colorado, you know as well as I do that Colorado in itself is a brand. It requires intentional design choices to highlight Colorado culture without allowing it to overwhelm the trajectory of a new brand.
Julie Reichenberger understood this more than most, so we embraced the natural, active aesthetic of Colorado while curating a beautiful new design trajectory in the mental health field that feels uniquely her own.