If you’re a therapist or private practice owner, you undoubtedly know the value that SEO can bring to your business, but to do so on a shoe-string budget requires a bit of sweat and hustle. 

Now enters the primary problem – the limited time you have to write valuable, meaningful content is precious. Without an SEO strategy, it can feel like you’re throwing spaghetti at the wall and praying that you accidentally get it right and something actually sticks. 

The name of the SEO game is content. But writing content without a road map will waste hours you don’t have. If you’re ready to pursue SEO as a meaningful strategy in expanding your online visibility in 2025 but don’t know where to start, get your war paint ready because we’ve developed an amazing tool to help you accomplish just that!

What TherAssist Is (And What It’s Not)

Maybe you’ve tried ChatGPT and ended up with generic content that doesn’t sound like you. Or you’ve stared at a blank page, unsure what topics will actually bring clients to your site.

That’s where TherAssist comes in. Think of it as your AI-powered writing assistant, trained to help you produce content that’s actually worth your time. It won’t replace you, but it will do the heavy lifting—helping you organize your thoughts, target the right keywords, and structure your writing so it’s both SEO-friendly and engaging for your target audience.

But first, let’s cover a few caveats:

What It’s NOT:

• An “autopilot” content machine – TherAssist isn’t a fully autonomous AI model that churns out full blog posts at the press of a button – and trust me, that’s in your best interest! Thousands of marketing agencies promote tools like this, effectively allowing their clients to be content mills of lack-luster and uninspiring content that eventually comes back to bite them in the you know here. TherAssist, instead, is a comprehensive dashboard which allows you to access a list of personally curated keywords, trending FAQs, and GPT prompts to help you create a detailed content brief—including suggested titles, SEO-friendly headings, meta descriptions, and a structured outline—to ensure the final article is optimized for search engines. From there, you can write the content yourself, assign it to an in-house copywriter, or collaborate with TherAssist to generate each section while providing real-time feedback.
• A mass-content generator – As I mentioned before, many of your competitors are using AI to mass-produce dozens of low-quality, regurgitated blog posts that provide little real value to readers. This flood of generic content makes it harder to stand out in search results. TherAssist ensures your content is thoughtful, unique, and relevant, setting you apart from the SEO mills churning out redundant material.
• A magic bullet for instant rankings – SEO takes time, consistency, and effort. TherAssist helps set you up for long-term success rather than quick, unreliable wins. For more open and honest insights into SEO timelines, check out our recent article, “From Groundwork to Growth.” 
• A one-size-fits-all tool – Your brand voice and audience matter. TherAssist helps shape content that sounds like you—not just another AI-generated blog. Our prompts keep you in the editor’s role as you navigate paragraph by paragraph to ensure your insights and value are present throughout the entire article. 

What It IS:

• A collaborative writing assistant – It works with you to structure content, refine ideas, and keep SEO top-of-mind while you provide your unique insights and personal stories or anecdotes into content you’ll feel proud to publish.
• A strategic framework for SEO content – From keyword targeting to headings and organization, TherAssist builds the foundation so you can focus on the message.
• A way to guide AI effectively – AI is here to stay, I’m afraid. But instead of letting AI take over, our TherAssist dashboard and prompts help keep you in control—just like an editor leading a team of writers. TherAssist helps draft, but you call the shots.
• A tool designed for therapists and private practice owners – SEO is a gold mine for the therapy industry. Long-form content is seen as a valuable inTailored to your industry, it removes the guesswork from content creation and helps you position yourself effectively in the search results.

The TherAssist Workflow: How It Works

1. Keyword Research & Notion Dashboard Setup

TherAssist consists of two personalized tools: 1) a dashboard filled with the results of our keyword research, and 2) a CustomGPT trained in SEO best practices with a full knowledge base of your brand and SEO strategy. 

Before content creation begins, we’ll set up a custom Notion dashboard tailored to your business. This includes:

• SEO keyword research – A curated list of primary and secondary keywords based on search volume, competition, and relevance to your practice.
• 20 FAQs or key client questions – These are designed to spark blog ideas and address real client concerns.
• 5 competitor insights – Identifying what content is working in your niche and where you can differentiate.
• Content planning templates – These help organize your writing process and ensure every article has a strategic purpose.

2. Generating SEO-Optimized Content Briefs

Once your Notion dashboard is configured, you can generate detailed prompts using the included forms and tutorials. These prompts can be exported into the TherAssist CustomGPT model, which will then:

• Generate a structured content brief with suggested blog titles, SEO-friendly headings, and an optimized outline.
• Provide meta title and description suggestions to improve search engine visibility.
• Suggest internal linking opportunities to enhance site structure and SEO ranking potential.

3. Writing & Collaboration with TherAssist

At this stage, you have three options:

• Write the blog yourself using the content brief as your guide.
• Assign the brief to an in-house copywriter who can follow the structured outline.
• Collaborate with TherAssist section-by-section, providing real-time feedback as the AI refines and enhances your content.

4. Optimization & Publishing for SEO Success

Before publishing, TherAssist helps ensure that your content is fully optimized by:

• Refining headings, readability, and structure for engagement.
• Incorporating internal and external links strategically.
• Polishing meta titles and descriptions to increase click-through rates.
• Formatting the post for an improved user experience and searchability.

How to Get Started

To get started, you can book immediately where you’ll pay a 50% deposit and complete a short form outlining your SEO goals to inform your target keywords. Our team will conduct the research, build your Notion portal, and train up the GPT on your behalf. Once your TherAssist dashboard is ready, we’ll send the second invoice, and upon payment, you’ll gain access and can start your SEO journey immediately.

• Total Investment: The comprehensive TherAssist package is available for $1,500.
• Subscription Requirement: A ChatGPT Plus subscription at $20 per month is necessary to access the CustomGPT features.
• Optional Updates: Future updates to your TherAssist dashboard with new keywords and content strategies are available for $500 per update.

If you’re still on the fence about whether TherAssist may be a good investment for your practice, I encourage you to book a consult to request a short demo and take advantage of a complimentary site audit. We will bring any insights and our honest recommendation as to whether your site is currently equipped to handle a dedicated SEO strategy or if additional steps might be necessary to outfit your site for future SEO work. 

We’re ready when you are! Book today!