future of digital marketing

Is AI the Future or Destruction of Digital Marketing?

Digital Marketing

July 2, 2024

If you’ve been stressing over ways to either incorporate or navigate AI technologies in your business or career, keep reading.

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We’re stepping into uncharted territory, here, friends.

The advent of ChatGPT has just about every creative industry in a tizzy. Is AI going to be the end of traditional digital marketing as we know it? Or is AI the missing tool we’ve all been waiting for?

If you’ve been stressing over ways to either incorporate or navigate AI technologies in your business or career, keep reading. My team at Amanda Doherty Press has taken the last 30 days to experiment and research ChatGPT as well as other popular AI programs to give you the insider’s scoop.

Discover the latest trends, strategies, and technologies shaping the future of digital marketing. Gain valuable knowledge to stay ahead of the curve and effectively navigate the evolving digital landscape. Get ready to unlock new opportunities and drive impactful results in your digital marketing efforts.

Embracing Artificial Intelligence and Automation

Our first tip is acceptance. AI is here to stay and its impact is inevitable.

Closing your eyes and wishing it will go away won’t do anything for you. Instead, we need to take an assessment of what exactly it is that AI can do better than a human being, and then guard and protect the secret sauce that we, as unique individuals with life experiences that AI could never speak into, could bring to the table.

AI-powered technologies, such as chatbots and predictive analytics, can enhance customer experiences and streamline marketing operations. Automation tools can help with email marketing, social media scheduling, and personalized content recommendations.

Stop and actually quantify what that could mean for you. How many hours per day or per week would this save for and your team? How many blocks of time are spent researching current trends and topics in your industry? How much frustration could this help you avoid when staring at a blank page trying to force content ideas?

Embrace AI and automation to save time, optimize processes, and deliver tailored experiences that resonate with your audience. Your competitors have likely embraced it already, and the effects will be felt soon. Dedicate this quarter to analyze how much of your time is spent doing certain tasks, and research which AI tools could help streamline those tasks and buy back invaluable time for you and your team.

Personalization and Hyper-targeting

the future of digital marketing

I cannot overstate the significance of understanding your audience at a granular level and tailoring your marketing messages accordingly.

A sustainable digital marketing strategy requires you to leverage data analytics, customer segmentation, and behavior tracking to create personalized experiences across various touch points.

What exactly does this mean? It means hiring a branding specialist to help you create a goal or trajectory to know your competitors, carve out a unique niche in the market, and identify who your target audience is.

It also means incorporating free resources such as Google Search Console, Google Analytics, and similar tools as soon as possible so that you can stop predicting what is resonating with your customers and start making informed decisions based on real-time data from your website viewers, ads, and social media content.

Hyper-targeting enables you to deliver the right message to the right audience at the right time, enhancing engagement and conversions. Does it take time to get there? Yes. But the sooner you incorporate this into your business, the sooner you can stop throwing the proverbial spaghetti at the wall to see what sticks.

Video Digital Marketing Dominance

future of digital marketing

Here’s a question my team and I have pondered for some time…

If ChatGPT, a free resource, now makes writing 6 blogs in a day accessible to everyone, what does this mean for the trajectory of content marketing?

For years, long-form blog content was the primary digital marketing strategy held by top brands in the industry. Is this strategy dead now? No. I don’t think so. Articles and blogs will always have a place in the digital marketing industry.

But the people have spoken. TikTok, with the introduction of short-form video content, took the world by storm, and the reason why might surprise you.

Video is considered by most to be the most authentic digital marketing method of our day, especially since we’re heading into a time when most of the written content on the internet will be written by AI technology. Video is the single medium where humanity can still outcompete the tech.

So incorporate videos into your content strategy, such as explainer videos, product demonstrations, or live streams. Optimize videos for search engines by utilizing relevant keywords, compelling titles, and thorough descriptions. Leverage video platforms like YouTube and social media to expand your reach and boost brand visibility.

Not sure how you’ll find time to do this on a regular basis? Embrace AI for the tedious tasks so that you and your team can carve out the time that is necessary to compete effectively.

Voice Search Optimization

future of digital marketing

Does anyone else have an 8-year old that can navigate voice searches more effectively than you can?

No? Just me?

With the rise of voice-activated assistants like Siri and Alexa, optimizing for voice search is crucial. Adapting your SEO strategy to include long-tail keywords and conversational phrases that people would speak directly into an Alexa device will help you improve your SERP rankings.

Optimize your website’s structure and content to provide clear answers to voice queries. Incorporate FAQ sections, structured data, and schema markup to increase your chances of appearing in voice search results. Stay ahead of the curve and ensure your brand is discoverable in the voice search era.

Do these SEO terms seem like a different language to you? My team loves to extend free site audits to anyone who would like to know how they’re site is currently performing. Click here to book a free in-person or virtual coffee date to discuss the results of your audit.

Influencer Marketing Evolution

Influencer marketing has evolved beyond traditional endorsements. Building authentic relationships with influencers who align with your brand values can revolutionize the impact you have on social media.

This is especially true if you’re new to the game or haven’t been able to gain the number of followers you need to launch a consistent sales strategy yet.

Collaborate with influencers on creative campaigns, co-create content, and engage in genuine conversations. Micro-influencers, with smaller but highly engaged audiences, can often deliver better results — plus, they’re easier to work with.

Leverage influencer marketing to amplify your brand’s reach, drive engagement, and build trust with your target audience.

Let’s Get You Set Up for Success

It’s not too late to be on the cutting edge of AI technologies and to leverage these insights to set you up for success in the years ahead.

Are you ready to discuss how you can apply these findings to your digital marketing strategy? Call or book a free consultation today. My team would be honored to help you find where AI could up the game for your business.

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